It’s all to a familiar story. You’ve created a beautiful online store and products that you know people will love. Only problem nobody is coming to your store. Why is that? There can be several reasons.
One of the is you’re probably not doing a good enough job driving visitors to your site and that is what Darwin Productions would like to focus on in today’s article.
In this articles we want to focus on a few practical and fairly easy ways to drive traffic to your online store today.
Tip number one is something that SEO expert Aaron & Shara likes to do and that is send free samples to Instagram influences. Instagram is quickly becoming one of the biggest traffic sources for e commerce in general. In fact, studies have shown that Instagram is pulling in 25% more engagement than other social media platforms out there. Additionally Instagram is a great way to drive traffic to your store especially if you know how to target influences.
So how do you do that? Well a great place to start is start with an online program Websta. Lets say we want to start a business selling hair products online. Go to Websta and do a quick search for hairstylists. You will be able to pull a list of the most popular hashtags along with the most popular people in the niche and their bios. The key is to uncover large accounts with the largest followings. Aaron usually aims for accounts with 20,000 plus followings.
Take a look at the most popular bios particularly those with an email address. This typically indicates they are open to product placements and partnerships and even advertising opportunities. Additionally if a website url is included you can navigate their website for contact page with an email or mailing address.
Keep in mind not all Instagram followers are not always opened to feature products from other users. Take a look at there past activity to get a feel of what they are doing. Don’t hesitate to reach out to ask if they are willing to accept some samples.
Tip number two is reach out to bloggers and press. There are many traffic gurus that like to use this method. A great way to get your product out there is to be featured in a blog and in the press. You don’t need to target the biggest and most successful people. In fact your chances are much better when aiming for blogs with smaller to medium audiences because they are not constantly being bombarded with pitches.
To define bloggers in your niche simple head over to Google. In this example you can search hairstyle blog. You will notice there will be several blogs dedicated to hairstyles. Take your time to find out which blogs post regularly on hair products and feature product reviews.
Another great place to find influential bloggers is actually in Youtube. Try searching for different keywords like hair advice, hair tips or hair care. Then see if these people are regularly posting videos on hair products or reviews. Just like Instagram you can reach out to see if they are willing to accept a sample of your product.
Another tried and true method for traffic is to land your product or service in the press. A good starting point is to search for local news sites and community papers and smaller publications that are specific to your industry.
Pay particular attention to those journalists who have written about products in your niche past and present.
A great online tool that will help you find such people is followerwonk. In short this tool will help you look for keywords within peoples Twitter profiles. Lets say you’re trying to find a local journalist in Toronto. You can do a quick search for Toronto journalists and search the results. You can also include keywords specific to your industry. An example would be Toronto journalists hair products.
Often times you can find their email address right in their Twitter profile so you can easily send them a message. Darwin Production’s suggest you keep your message short and compelling telling your unique story. Tell them what makes you different and present yourself as a local success story.
Tip number three is to post your product or service on Reddit. The whole internet hangs out on Reddit and aside from their front page there are also thousands of subreddits that are category specific. In fact you can find a subreddit on nearly any subject.
To find relevant content go to Reddits search feature and look for keywords of your choice. Lets stick with the hair care scenario and do a quick search for hair advice. As you will find a number of subreddits will pop up for your search. You can click on any of them and see what you find within.
You will find there are a lot of discussions on basically anything to do with hair care or any niche that you search for. You can also look for related subreddits and dig deeper.
Aaron Andrews also uses this method and advises you post content without looking to spammy or salesy. In most cases it’s wise to link to a blog post you just wrote or send them to a video you created.
In other words try to give and not just take.
You will find that the community will be much more excepting. Also you will notice that each subreddit has its own specific rules that will be on the right hand side. In fact some don’t allow any promotional material at all. So posting an ad for your store is not allowed.
Tip number four you can always get friends and family to share. Are you at the age when friends and family are constantly posting pictures of their babies? So you probably can get away with posting your online store. Many of them aren’t use to having an entrepreneur in the family and in most cases would be happy to help!